ARRI Academy |
9-episode video tutorials for Youtube channel

Goal: Increasing brand awareness for a leading film gear manufacturer among photography and videography customers.

Strategy: To make a lasting impact in our marketing efforts, we needed collaboration to capture attention right from the start. That's why we joined forces with a highly respected educator to create an engaging how-to series of lighting tutorials.

With the help of the YouTube algorithm, our videos are continuously recommended to new relevant viewers, ensuring lasting value for years. But we didn't stop there. We implemented a full-fledged marketing strategy to amplify the impact of the campaign.

We created a comprehensive handbook in print and digital formats to complement video content. This allowed us to reach a wider audience and provide them with more valuable information. We also launched an email marketing campaign and leveraged various social media channels to maximize reach.

Results: The latest campaign has reached 1.5 million people through earned and paid media. The views are continuously growing, with 180,000 views on YouTube alone. Mentions have increased x7 times. Sales growth 25% year over year.